Breaking previous box office records for Indian films, more than 60 million people in the world have watched 3 Idiots in theatres which has enabled the film to garner the whopping amount.
"`3 Idiots` is unstoppable. That`s the truth. No distributor, no trade expert can predict the business of this film," said trade analyst Taran Adarsh.
The second week occupancy of the Rajkumar Hirani directed film fell by a mere 28 per cent, indicating a very strong word of mouth for the film. Most multiplexes have added 14 to 21 new shows in the second week.
Trade sources also said it was after a long time that an Indian film has had a large repeat audience. "As a member of the team I am so happy with the kind of success that the film is achieving. I thank Raju, for making the film so well, Vinod, for being such a great producer and Reliance Big Pictures for the kind of release they gave the film," said Aamir.
3 Idiots is the biggest grosser so far in Aamir`s two-decade-old career.In the UK, the film has retained its position in the top 10 at the British Box Office. The screen count in the US has increased by 25 per cent by the third week.
"I am thrilled and humbled that so many people all over the world have loved this film. It proves Rancho`s mantra true: chase excellence and success will follow," said producer Vidhu Vinod Chopra.
"3 Idiots has opened new vistas for the Indian Film Industry. The huge response across continents reinforces our belief that a well-made, well-exploited film can still create magic in the darkened auditorium," Amit Khanna, chairman, Reliance BIG Entertainment said.
Tags: 3 Idiots, Aamir Khan, Kareena Kapoor, Madhavan, Sharman Joshi, Boman Irani and Mona Singh.
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